HAIM – Forever

Forever by american indie pop band Haim was released in 2012. There is an official music video for Forever on YouTube.

Official Music Video

  • Release date: October 12, 2012
  • Type of music release: Single
  • From the album: Days Are Gone
  • Genre: Pop rock
  • Songwriters: Alana Haim, Danielle Haim, Este Haim
  • Producers: Ludwig Göransson, Haim
  • Label: Polydor
  • Official Website of HAIM: https://haimtheband.com

What music magazines wrote about 'Forever'


Regarding a comparison of HAIM with the band Fleetwood Mac, Pitchfork wrote:
"(...); while the Mac at their prime were arguably inimitable, Haim's single "Forever" has a sparkly charm about it, its palm-muted guitars and soaring vocals creating a fizzy effervescence."[1]


COMPLEX summed up the music video like this:
"The bright, bouncy track sets the tone perfectly for the trio of sisters, who dance their way through the video, mixing in clips of some guitar playing and bike stunting for good measure."[2]

NME (New Musical Express)

There was also a musical association with Fleetwood Mac in the NME's EP review with the track Forever:
"‘Forever’ too begins with drums, then bursts into something altogether more expansive. They have this Lindsey Buckingham-era Fleetwood-Mac thing going on, which gives their songs a pleasing sheen."[3]


In a music news item about a Lindstrøm & Prins Thomas remix of Forever, Stereogum noted:
"HAIM's deliriously catchy "Forever" has a combination of spiky and smooth that recalls the first Pretenders album -- it's excellent, (...)"[4]

The Guardian

"Forever, for example, not only pushes the vocals forward it also makes space for cowbells, funk guitar, cymbal splashes and vocal harmonies."[5]


[1] Fitzmaurice, L. (2012, October 9). Haim: “Forever” / Lindstrom & Prins Thomas remix. Pitchfork. https://pitchfork.com/reviews/tracks/14405-haim-forever-lindstrom-prins-thomas-remix/

[2] Moore, J. (2012, June 7). Video: Haim “Forever.” Complex. https://www.complex.com/music/a/jacob-moore/video-haim-forever

[3] Howard, T. (2012, June 29). Haim – ‘Forever’ EP. NME. https://www.nme.com/reviews/reviews-haim-13382-308474

[4] Nelson, M. (2012, October 9). HAIM – “Forever (Lindstrøm & Prins Thomas Remix)”. Stereogum. https://www.stereogum.com/1172931/haim-forever-lindstr%C3%B8m-prins-thomas-remix/news/

[5] Cragg, M. (2012, June 7). New music: Haim – Forever. The Guardian. https://www.theguardian.com/music/musicblog/2012/jun/07/new-music-haim-forever

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